Travelodge // Food and Beverage refresh

Travelodge’s bi-annual F&B refresh, showcasing new dishes, existing favourite drinks and everything in between for their Bar Café restaurants.

This refresh had upwards of 80 individual menus, approximately 50 poster designs and a multitude of promotional digital assets hosted on the Travelodge website.

I pieced together the base artwork files, then applied different pricing variants across multiple tiers. The various assets are then distributed to the 600+ Travelodge hotels in the UK.

Attention to detail is paramount in such projects, especially when deadlines are tight and the business is depending on me to deliver top class assets. In amongst the refinement of the various files, a lot of photo retouching took place to ensure the imagery is at its best.