British Heart Foundation // Revivr campaign

BHF’s Revivr teaches people how to administer CPR with just 15 minutes of training. Travelodge worked in Partnership with the BHF to roll out a series of assets to raise awareness of heart related diseases, but more importantly, it allows people to learn CPR.

The hero of the campaign was the mirror sticker which features in all Travelodge hotel rooms throughout the UK. The design used BHF branding, but is also compliant with Travelodge’s own branding. The QR code leads customers to a website where they can learn CPR. I then applied this look and feel across a plethora of other supporting assets.

As well as being repurposed for digital, the assets were also scaled for print across roller banners, A4 and A5 struts. These items are a great tool for drumming up awareness and enthusiasm for a series of charity events that often take place at Travelodge.