ecowave // Brand launch
A startup focused on promoting sustainable living through eco-friendly home products and biodegradable cleaning supplies, reusable kitchenware, and natural personal care items.
Creating a cohesive brand identity, with visuals that communicate ecowave’s mission, core values, and modern aesthetic, started with the logo design. I explored a multitude of options before landing on a a leaf-like wave for the brandmark, paired with a manually rounded variant of the typeface “Alkaline” for the wordmark.
Once I’d finalised the colour palette and typefaces, I added a supporting pattern which gives the aesthetic a touch of personality. I then applied these elements across various digital and print assets to bring the brand to life.
