Travelodge // Sustainability report

Travelodge’s annual sustainability report; Better Future. The report details the steps the business has taken and plans to take in order to become a more sustainable company for it’s customers and colleagues. It also explores the environmental impact of running a hotel chain and outlines the measures used to tackle its carbon footprint.

The Better Future report, consists of 53 pages in an interactive PDF format. Due to the volume of information throughout the document, it was important that the balance of wording and visuals was met. I therefore applied a series of Travelodge colleague imagery, with a host of infographics and icons to give it a visual lift.

A combination of InDesign, Illustrator and Photoshop was used across the project. Illustrator for the infographics and diagrams, Photoshop for retouching images where needed, and InDesign for brining the project together, along with the interactive elements.